A document allegedly of the Orange Democratic Movement (ODM) party campaign strategy has leaked online, sending the blogosphere into a spin.
The document which is currently making rounds on social media, states the new direction the Orange party will be taking ahead of a grueling looming battle with the Jubilee Party in the August General Election. It shows how they plan to do it and their budget.
“Coming from incumbency in 2012, ODM made many mistakes which now it wants to learn from and win,” read part of the document that Zipo.co.ke is yet to verify independently.
“One of the major mistakes was lack of a proper communication strategy. ODM/CORD will now adopt a localized communication strategy where all messaging shall be categorized and directed to particular audiences for effective feedback.”
Christened “Badilisha Serikali fisadi”, the mission critical move aims at tapping the impactful social media sphere where bloggers are also targeted. The leaked document shows what Raila and his team plan to spend on their social media strategy during the campaigns.
The party has set aside Ksh 800,000 on WhatsApp, KShs 400, 000 on Facebook, Twitter on Ksh700, 000, bloggers will share KSh 1,000,000 and Ksh 500,000 to buy YouTube views.
A total of Ksh 4,000,000 will be spent poured into Citizen, Nation, and KTN for airtime.
“Seeing that Kenyans are burdened and tired of the lackadaisical nature of this government, it is upon the opposition to exploit every weakness or perceived ineptitude to whip up support for a change of regime through the ballot.” the statement also read.