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Betsafe is a regulated and licensed global betting brand, founded in Kenya and owned by the Betsson Group, which owns another 17 betting brands worldwide. The group holds a license in Malta and Lithuania but headquartered in Stockholm, Sweden.

Betsson run a number of betting platforms in Africa, including in Uganda, Nigeria, South Africa, and of course Kenya.

Betsafe is a relatively new sportsbook, launched as recently as December 2020. It features decent odds, over 30 sports events, and high-end mobile betting apps. The sportsbook has left most local betting companies in its dust.

This review will provide thorough information of all that Betsafe Kenya has to offer.

Sports to bet on at Betsafe Kenya

Betsafe enjoys the backing of a leading sports betting provider and offers tens of events to bet on. Its main focus is on football, which is like a religion in Kenya, but it also turns attention to rugby and basketball. 

The betting markets are vast and extensive. They are quite appealing for sports like football, tennis, and basketball. For most markets, the betting margin at Betsafe Kenya is around 4.9%. This is a decent margin. What’s more, the sportsbook offers a pleasant betting experience apart from good margins.

Your options here aren’t limited to sports betting. You can also wager on business news, TV events, politics, and many other special markets.

Bonuses

Betsafe Kenya has a few excellent promos and bonuses, which are available on a regular basis. You can enjoy free bets, welcome bonuses, and have a chance to earn other exciting rewards from the bookie. Members of the loyalty club receive special gifts and entries to make their betting experience more exciting.

Regardless of which bonus or promo interests you, check the wagering requirements. For example, the Welcome Offer is a deposit bonus. You don’t get it for free. Other than that, it’s available to all new players. You must make a deposit of at least KSH 49 (49 Kenyan shillings) to activate the first deposit bonus.

You get a free bet when you wager on a game with odds of 2.0. The bookmaker also has a so-called Multi Boost, which becomes effective when you make a multiple bet. You need to make at least 4 wagers with odds of 1.20.

The number of bets you make is directly proportional to the boost. The minimum is 3%. If you make 30 or more bets, it can reach as much as 200% of your deposit.

Betsafe Bonus

Design

Many sportsbooks are lacking when it comes to visual appeal and user-friendliness. This is not the case with Betsafe Kenya, whose website is very intuitive and well designed. You will see the list of matches being played in the middle of the homepage. You can choose the sport from the list at the top or at the left. You’ll see a ‘Select Market’ option in the top right. You will also see the odds for each match and market shown in the boxes, alongside the time, league, and competing teams. Click or tap on the box with the odds and bet to place a bet. The bookmaker will add it to your bet slip.

Here is a list of the most popular sports offered at Betsafe Kenya:

  • Baseball
  • Football
  • Tennis
  • Cricket
  • Baseball
  • Boxing
  • Rugby
  • Darts
  • American football
  • Cycling
  • Golf
  • Ice hockey
  • Volleyball
  • Handball
  • Esports

Betsafe offers high-quality live coverage for football, basketball, and other key markets apart from the main sports.  

Wagering by text at Betsafe Kenya

Betsafe is the first sportsbook that we’ve come across, which makes it possible for players to bet directly via a text message. You choose whom to bet on and send a text to 23333. Then, your bet slip will be updated automatically. What’s more, it’s now also possible to bet on Telegram via the sportsbook’s official Telegram Channel. There is a link to it on the site, through which you can join it. Betting by text is free.  

Customer Service

Betsafe Kenya has a chat function available 24/7. You can also contact customer service by sending an email to care@betsafe.co.ke or by calling +254 111 040000 or +254 730 040000.

Mobile app

Betsafe Kenya has a native mobile app and a version of its website that’s optimized for mobile. Players from Kenya can place bets anytime and from anywhere with these options. The app for iOS can be downloaded from the App Store. You can download it from Betsafe’s website if you use Android.

Advantages of the app 

  • Bet on over 30 sports available on the app’s sportsbook.
  • Easy to download and navigate
  • Many jackpots, over 300 casino games
  • Extensive virtual sports betting section.
  • All promos and bonuses are directly accessible from the app.
  • Live casino section with over 45 live tables with live dealers 

Last but not least, you can see bet results and match stats on the go from the app’s stats center. It has push notification features on upcoming updates, bet results, and impending match fixtures.

Downloading the Betsafe app from the App Store

  • Open the App store on your iPhone or iPad
  • In the search bar, enter “Betsafe app”
  • Click on it to download and install
  • Use the icon to launch and make your first bet

Downloading the app on an Android device

  • You can access the app by following these steps:
  • Go to the official Betsafe website via your mobile browser
  • Click on mobile betting, then the Android download link
  • Wait for the app to download on your device
  • Launch the app to start playing.
How to sign up Betsafe

How to sign up

There are two ways to register on Betsafe: by going to the website or sending a text. To sign up at the website, go to Betsafe.co.ke and look for the Sign Up tab. Enter your mobile number and password and other data required. You’ll then receive a confirmation message on your phone. To place your first bet with the Kenyan bookmaker, go back to Betsafe.co.ke and log in.

Joining by sending an SMS is simpler. Just send a message to 23333 with the text ‘BETSAFE’. You will get a welcome message and a password to log in with. Once you do, it’s advised to change the password.

Deposits and withdrawals at Betsafe Kenya

The only deposit and withdrawal method is M-Pesa. The lower limit of each deposit is 10 Kenyan shillings. Here’s how to make a deposit:

  • Open the MPESA menu
  • Select the ‘Lipa Na Mpesa’ option.
  • Enter 7290099 in ‘Business Number’ (this is Betsafe’s Paybill number)
  • Enter BETSAFE in ‘Account Number’ and the sum you would like to deposit
  • Enter your MPESA PIN and press SEND
  • Wait for a confirmation SMS
  • Go to Betsafe’s website and log in.
  • Check your account to see if the deposit has been credited to it.

To deposit right from the Betsafe site, take the following steps:

  • Log in to your Betsafe account at the website
  • Press the deposit tab and enter a sum
  • The site will redirect you to your MPESA toolkit Menu
  • To process the transaction, enter your MPESA PIN
  • Check your Betsafe account to see if the deposit has been credited.

To make a withdrawal from Betsafe, go to ‘My Profile’ in your account settings, click on ‘Wallet’ and select ‘Withdraw.’ Enter the sum you wish to withdraw. Then, click on ‘OK’ to confirm and process your transaction.  M-Pesa will send you a message with the details of the withdrawal.

Betsafe Kenya account verification

To verify your account, upload a copy of your national ID card, passport, or driver’s license.

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