Symplify, the Stockholm-based frontrunner in CRM and AI cloud solutions, has inked a fresh partnership with AdmiralBet, a prominent Serbian sports betting and casino platform.
Admired for its dynamic platform and immense popularity in the region, AdmiralBet offers a comprehensive online sports betting and casino experience. Through this collaboration, Symplify aims to empower AdmiralBet in bolstering its engagement capabilities with a strong emphasis on email, SMS, dynamic web, and web and browser push channels.
The partnership incorporates Symplify’s Campaign and Journey builder modules, enabling the creation of highly personalized and AI-optimized customer experiences. This strategic focus on marketing optimization is poised to elevate customer satisfaction and drive greater lifetime value.
Robert Kimber, CEO of Symplify, expressed his enthusiasm, stating, “AdmiralBet is renowned for its extensive and user-friendly iGaming platform, positioning itself as a leader in Serbia. Our cloud-based CRM and AI ecosystem will facilitate AdmiralBet’s business growth by fostering deeper player engagement.”
Milan Djurmez, Head of Online Operations at AdmiralBet, added, “Symplify has honed the art of CRM, and its comprehensive solution aligns perfectly with our ambitious growth vision. We anticipate immediate benefits in our ability to engage with our community and showcase the strength of our product.”
